During my d"aily lecture of the Financial Times I usually put on my "business model glasses" when it comes to the business section. Every week there are some very exciting examples of business model innovation. I decided to not only share these examples in my workshops, but also on my blog - hence the new "business model innovation example series"...
Enjoy the first issue on a deal that Google struck last week:
Monday, November 03, 2008
Google Book Search - first issue of my new business model innovation example series
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4 comments:
Hi Alex,
Thanks for posting this, it's always nice to see more examples.
In working with my class, I find we always isolate one to three areas that are more sensitive than others. It may be a new product and we don't know how customers will react. Or it's a variation on a well-understood product but we're not sure about the costs. Or it relies on a particular partner relationship.
Have you thought about a visual way to indicate one or more aspects of a model that are key to making the whole model work?
Hi Victor, very good point. I haven't yet come up with a visual way to point out these critical building blocks of the business model - maybe I should work more with the colors of the post-it notes (normal ones yellow /critical ones read).
In my workshops we usually talk about the examples in-depth and discuss the critical building blocks. However, a visual way of underlining this would be a step forward also in business model analysis!
nice blog
Dear Alex,
nice to see this blog about google business model for online access to millions of books, i m bit late to read it.
you have probably heard about two sites 'gutenberg project (dated back to 1971 perhaps)' and 'libriVox (started in 2005)' offering free of cost online (and offline too) content from volunteer readers. wonder if Google's new business model would sustain longer??? perhaps we may experience another example of business model innovation from google very soon.
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